In the chain of shampoo processing, bottle design is an important link between products and consumers. It not only determines the impression a product gives to people, but also directly affects the user experience, brand transmission, and market competitiveness. Therefore, scientific selection of bottle design requires comprehensive consideration from multiple dimensions.
1、 Suitable for the usage scenario
The bottle design should first serve the usage scenario, ensuring a convenient experience in different scenarios. From the perspective of usage environment, the bathroom scene is humid and the space is limited. The bottle shape needs to have anti slip characteristics, whether it is wet handed or placed on the washbasin, it can maintain stability. At the same time, the volume should be suitable for common bathroom storage space to avoid occupying too much space. From the perspective of the behavioral habits of the target audience, it is necessary to consider the operational convenience of different groups of people. For example, for people who need quick daily cleaning and care, the bottle shape should be easy to operate with one hand, allowing for easy opening, closing, and pouring; For those who value accurate dosage, bottle design should be able to assist in controlling the liquid output, avoiding waste or insufficient dosage caused by improper operation. In addition, it is necessary to consider the changes in the product’s usage cycle, such as whether the bottle shape can facilitate the smooth pouring of residual products and reduce waste when the remaining amount in the bottle is small.
Shampoo OEM manufacturing plant
2、 Responding to brand tone
The bottle shape is the visual carrier of brand tone, which needs to be consistent with the core concept conveyed by the brand. If the brand is natural and environmentally friendly, the bottle design can use simple lines to reduce unnecessary decorations and convey a sustainable brand attitude through a simple appearance; If the brand focuses on a sense of technology and professionalism, the bottle shape can be integrated with sharp geometric shapes, combined with textured surface treatment processes, to showcase a rigorous and innovative brand image. At the same time, bottle design should help enhance brand recognition. In shelf display, unique and brand friendly bottle shapes can quickly attract consumers’ attention and make products stand out. When designing, there is no need to pursue complex shapes, but rather to strengthen consumers’ memory of the brand through details that conform to the brand’s temperament, such as the unique structure of the bottle cap and the exclusive patterns on the bottle body.
3、 Focus on practical performance
Practical performance is the foundation of bottle design, which needs to balance sealing, durability, and ease of use. In terms of sealing, the connection between the bottle cap and the bottle mouth should be designed reasonably to ensure that there will be no leakage during transportation, storage, and use. At the same time, excessive contact between shampoo and air can prevent deterioration, ensuring stable product quality. In terms of durability, the material of the bottle body needs to have certain resistance to falling and squeezing, adapt to daily collisions and handling, and avoid damage due to slight external forces. Usability is reflected in the detailed design, such as the size of the bottle mouth adapting to the texture of the shampoo, allowing the liquid to flow smoothly without splashing; The opening and closing method of bottle caps should be simple and easy to understand, which can be easily operated by both the elderly and children without complex steps.
Shampoo processing manufacturers
4、 Balance comprehensive costs
In shampoo processing, bottle design needs to balance effectiveness and cost to achieve optimal cost-effectiveness. From a production perspective, overly complex bottle shapes can increase the difficulty and cost of mold development, while potentially reducing production efficiency and increasing scrap rates. Therefore, while ensuring the design effect, the bottle structure should be simplified as much as possible, and styles that are compatible with the existing production equipment and processes of the OEM factory should be selected to reduce additional production adjustment costs. By comprehensively considering the costs of each link, the bottle design meets both product requirements and economic cost-effectiveness.
In short, bottle design, as an important part of shampoo processing, needs to find a balance between scene, brand, performance, and cost. Only by focusing on the core needs of the product, taking into account both consumer experience and market competition demands, can we design bottle shapes that are both practical and competitive.